Simon is a highly accomplished business leader with over 20 years c-suite experience within the media sector. 
He combines specialism in Strategy, Insights & Commercial Growth, with broad senior leadership experience.   

Simon  has led multiple business transformations including: 

• Editorial: migrating a broadcaster from an archive organisation to award winning commissioner

• Commercial: pivoting business models from pay to ad-funded   

• Distribution:  upgrading a linear broadcaster to a digital VOD first organisation

Simon also has extensive commercial and operational experience:  

• Deal negotiation: leading large scale carriage and advertising negotiations, 

• Financial modelling: creation of scale invest cases and Long Range Planning

• Diversification: creation of the UKTV Ventures Division investing behind Series A / B organisations

Outside the UK Simon has led the market exploration and launch of new services across EMEA for both Paramount Global and Warner Bros Discovery.

Simon also has a deep understanding of audience trends and measurement, and has for many years been a director on the BARB TV measurement board.